"Whatever a person's mind dwells on intensely and with firm resolve, that is exactly what they become." - Shankaracharya
This is most definitely an iterative process. I decided to start with the more intricate topic of "Purpose" for a variety of reasons:
- Our recent Values exercise - and the fact that we're in "Values and Value Creation"; Should help fill in the Value Prop section.
- Just got back from TEDxBGI, and the theme was, "Purpose", which seems to align with value prop somehow - although might align with the Business Model Canvas(BMC) as a whole...
- I think it will require the most iteration, so better to start early!
To assist me, I'm going to use the following rubric as provided in the book. I'll also upload/post the exercises I'm using somehow, for readers to follow along with.
Value-Prop: "How you help." What benefits do Customers gain from me?
Customers: "Who you help." Who benefits from your actions? Who do you serve? Who depends on you?
Key-Activities: "What you do." What are the critical tasks you perform regularly, physical, mentally, or emotionally?
"I value-prop(verb) customers(noun) by doing key-activities(verb)."
e.g. I heal families by providing counseling.
- Value Prop:
- The disenfranchised
- People unaware of their own value
- Holding diverse perspectives
What's on your list?
During Jill Bamburg's presentation at TEDxBGI, she offered that a company's end goal is actually "Purpose", not "Profit".
When she offered this viewpoint, one that we hear often at BGI, I was reminded of an old RSA Animate featuring Daniel Pink. At around 7 minutes into the video, he begins to talk about volunteer think tanks, and why these highly qualified thinkers would offer their limited time to some "greater" cause. He argues that when people are driven by Purpose, they are truly able to achieve more. Jill, and several others during TEDxBGI, expanded on that, offering that when companies and organizations are driven by purpose, they truly achieve more.
This concept, reminds me of our school. It also reminds me of all of our CAIR's, e.g. Darcy Winslow and her contemporaries working together on the Academy for Systemic Change. Or Hunter Lovins and Donna Morton and the Unreasonable Institute.
Really, everything boils back down to "Why?". Why do you do it?
Howard Thurman offers, "Ask not what the world needs. Ask what makes you come alive...then go do it. Because what the world needs is people who have come alive".